# Freelance Unlocked brand guidelines

> Freelance Unlocked is a Berlin-based organisation that brings freelance knowledge workers together through community channels and events.

## Foundations

- [Brand](https://fun-branding-system.pages.dev/brand.md): Working alone shouldn’t mean working it all out alone. Freelance Unlocked gives independent professionals a room to meet in, and the brand is how that feels before anyone walks through the door.
- [Logo](https://fun-branding-system.pages.dev/logo.md): The logo is how most people meet us. Its open padlock hints at freedom and trust, and the lettering beside it feels friendly and approachable while staying professional.
- [Colour](https://fun-branding-system.pages.dev/colour.md): Colour sets the mood long before the words do. Ours is calm and easy to read, with a little fun in it.
- [Typography](https://fun-branding-system.pages.dev/typography.md): Most of what we make is words, and the way we set them gives them a tone of voice. Ours is warm, clear and confident, the same qualities we write with.
- [Shapes](https://fun-branding-system.pages.dev/shapes.md): Shapes bring a little play to a calm page. Each one is borrowed from the logo, so the fun still looks like us.
- [Photography](https://fun-branding-system.pages.dev/photography.md): People come to Freelance Unlocked for each other, and photography is how we show it. A good photo lets someone picture themselves in the room.
- [Icons](https://fun-branding-system.pages.dev/icons.md): Icons help people find information quickly. Rather than replacing words, they help people spot a date, a room or a download at a glance, and they work best when you hardly notice them.
- [Motion](https://fun-branding-system.pages.dev/motion.md): Movement is how the brand walks into a room, on a screen or a stage. Ours takes its time and lets the message have the floor.
- [Voice and tone](https://fun-branding-system.pages.dev/voice-and-tone.md): We speak to freelancers as peers. They’re independent professionals who know their business, value their time and don’t need another sales pitch. Our writing is direct, approachable and confident, whether we’re announcing an event, sharing an idea or helping someone find their way around.
- [Applications](https://fun-branding-system.pages.dev/applications.md): A brand only matters once something gets made. Here everything comes together in real pieces, from a social post to a poster, and every one should look like the same hands made it.
## Flagship

- [FUN](https://fun-branding-system.pages.dev/fun.md): FUN is our annual conference. Born in Berlin, it has grown into the largest event of its kind in Europe, and the biggest thing we do.
- [Logo](https://fun-branding-system.pages.dev/fun/logo.md): Every year, FUN gets a new theme, and its logo can change with it. A few shared parts and a thread back to earlier editions keep every new logo recognisably ours.
- [Visual identity](https://fun-branding-system.pages.dev/fun/visual-identity.md): Every edition of FUN takes a new angle on freelance life, so our visual identity is ever-changing. Your challenge is keeping it fresh while maintaining a cohesive experience, year after year.
- [Applications](https://fun-branding-system.pages.dev/fun/applications.md): An edition starts on a phone screen months ahead and ends on the walls of the venue. All the way there, it should feel like one occasion.
## Satellite events

- [Satellite events](https://fun-branding-system.pages.dev/satellite-events.md): Satellite events bring Freelance Unlocked into smaller, more informal settings. They share the identity of everything else we do, with a little more freedom to reflect the occasion.
- [Logo](https://fun-branding-system.pages.dev/satellite-events/logo.md): A satellite event borrows our logo and adds its own name. People see the occasion and know who is behind it.
- [Visual identity](https://fun-branding-system.pages.dev/satellite-events/visual-identity.md): Colour and background give each gathering a character of its own. They bring a little of the occasion into the familiar Freelance Unlocked look.
- [Events](https://fun-branding-system.pages.dev/satellite-events/events.md): Meet the events. Each one has a character of its own, and new ones join the family here as they arrive.
## Resources

- [Working with AI](https://fun-branding-system.pages.dev/working-with-ai.md): AI can help us make more, as long as it knows who we are. This manual is written for it to read too, and a person still has the last word.