Colour
Colour sets the mood long before the words do. Ours is calm and easy to read, with a little fun in it.
Palette
This is the institutional palette, for print, the website and everyday communications. Pick from it, not by eye. FUN and satellite events build palettes of their own, on FUN and Satellite events. The logo keeps colours of its own, used only inside the mark. See Logo.
Coral
- 100
- HEX
- #FFD9CE
- RGB
- 255 217 206
- CMYK
- 0 15 20 0
- 300
- HEX
- #FF9A7D
- RGB
- 255 154 125
- CMYK
- To confirm
- 500 · Coral
- HEX
- #FF5930
- RGB
- 255 89 48
- CMYK
- 0 65 80 0
- 700
- HEX
- #D12A00
- RGB
- 209 42 0
- CMYK
- 0 80 100 20
- 900
- HEX
- #8F1D00
- RGB
- 143 29 0
- CMYK
- To confirm
Blue
- 100 · Sky
- HEX
- #BFD7E8
- RGB
- 191 215 232
- CMYK
- 20 5 0 10
- 300
- HEX
- #82B0D3
- RGB
- 130 176 211
- CMYK
- To confirm
- 500
- HEX
- #4489BB
- RGB
- 68 137 187
- CMYK
- 65 25 0 25
- 700
- HEX
- #2D6A99
- RGB
- 45 106 153
- CMYK
- 70 30 0 40
- 900
- HEX
- #1D4A70
- RGB
- 29 74 112
- CMYK
- To confirm
Navy
- 100
- HEX
- #A9B4CA
- RGB
- 169 180 202
- CMYK
- To confirm
- 300 · Slate
- HEX
- #5C6E8A
- RGB
- 92 110 138
- CMYK
- 35 20 0 45
- 500 · Navy
- HEX
- #1B1F35
- RGB
- 27 31 53
- CMYK
- 50 40 0 80
- 700
- HEX
- #12152A
- RGB
- 18 21 42
- CMYK
- To confirm
- 900
- HEX
- #0B0D1A
- RGB
- 11 13 26
- CMYK
- To confirm
Grounds
- Off White
- HEX
- #F7F5F1
- RGB
- 247 245 241
- CMYK
- 0 0 0 5
- White
- HEX
- #FFFFFF
- RGB
- 255 255 255
- CMYK
- To confirm
Greys
- Light Grey
- HEX
- #E7ECF2
- RGB
- 231 236 242
- CMYK
- To confirm
- Mid Grey
- HEX
- #C7C9D2
- RGB
- 199 201 210
- CMYK
- 5 5 0 20
- Muted
- HEX
- #6B6B70
- RGB
- 107 107 112
- CMYK
- To confirm
- Ink
- HEX
- #111312
- RGB
- 17 19 18
- CMYK
- 10 0 5 95
Accessible pairs
Text has to be readable for everyone, so we only use pairs that pass WCAG 2.1 AA. Body text needs 4.5:1. Large text, 24 px and up or 19 px and up in bold, needs 3:1. A pair between 3:1 and 4.5:1 is for large text only. Below 3:1 is never for text. These requirements also apply to event palettes. The institutional primary button is coral with a navy label.
Ink on Off White
Navy on Off White
Off White on Navy
Navy on Sky
Navy on Coral
Coral on Navy
White on Slate
White on Wiesn accent
White on Xmas accent
White on Webinars accent
Wiesn dark on tint
White on Coral
Coral on Off White
Mid Grey on Off White
Using colour
Choose the job first, then the colour, and the layout stays calm. Institutional pieces use Off White or navy as their main ground, with white for cards and web surfaces. A pattern or texture stays at 10–20% opacity. Light blues soften and deep blues anchor. On a photo, set type on a calm area, a gradient or a colour panel.
These colour roles describe institutional pieces. FUN can choose its own palette, grounds and colour roles on Visual identity. Satellite events follow their own guidance.
| Job | Colours | Use |
|---|---|---|
| Ground | Off White, Navy, White | Off White for print and screens, Navy for stage and video, White for cards and web surfaces. |
| Text | Ink, Navy, Off White | Navy or Ink on light grounds, Off White on Navy. |
| Support | Sky, Blue 300, Blue 500 | Fields, shapes and photo backgrounds. |
| Accent | Coral | The one thing to look at. One coral focus per view. |
Off White ground Navy ground
Incorrect usage
Don’t fight the palette.
Don’t flood a layout in one saturated colour.
Don’t add colours outside the palette.
Don’t set text in coral on light grounds.
Don’t put the logo on a colour that fights it.
Don’t run a pattern at full strength.
Don’t set text on a photo without ensuring contrast.
