Events

Meet the events. Each one has a character of its own, and new ones join the family here as they arrive.

Wiesn Unlocked

Wiesn Unlocked brings freelancers together in Munich in autumn, during the Wiesn. Wiesn blue takes the place of coral.

Logo

Colour

AccentEvent name, shapes, highlights
HEX
#4489BB
RGB
68 137 187
CMYK
65 25 0 25
DarkButtons, links, dark grounds
HEX
#2D6A99
RGB
45 106 153
CMYK
70 30 0 40
TintBackgrounds and cards
HEX
#BFD7E8
RGB
191 215 232
CMYK
20 5 0 10

Assets

The Rauten pattern is the background of Wiesn Unlocked.

It sits behind the content.
A soft gradient fades it out, so the ground is clear where text sits.
It stays at low opacity.

A pale blue and white diamond pattern on Off White, fading towards the bottom — The Rauten pattern on Off White.

The diamond pattern in dark blue on navy, fading towards the bottom — The same pattern on navy.

In use

Stories can go on navy, with white type.

Banner, 16:9

LinkedIn post, 1.91:1

Post, 4:5

Wiesn Unlocked story, 9:16, on navy with white type — Story, 9:16, negative

Xmas Unlocked

Xmas Unlocked closes the year in Berlin in December. Xmas red takes the place of coral.

Logo

Colour

RedEvent name, buttons, highlights
HEX
#D12A00
RGB
209 42 0
CMYK
0 80 100 20
PeachShapes, patterns, accents
HEX
#FF9A7D
RGB
255 154 125
CMYK
To confirm
TintBackgrounds and cards
HEX
#FFD9CE
RGB
255 217 206
CMYK
0 15 20 0

Assets

Snowfall is the background of Xmas Unlocked. It sits behind the content and fades out behind the text.

Pale snowflakes scattered on an Off White ground, fading towards the bottom — Snowfall on Off White.

Pale snowflakes on a navy ground, fading towards the bottom — Snowfall on navy.

In use

Banners and LinkedIn posts can go on navy, with white type.

Banner, 16:9, negative

LinkedIn post, 1.91:1, negative

Xmas Unlocked post, 4:5: Mulled wine, gingerbread and your people — Post, 4:5

Webinars

Webinars are the learning side of the satellite events: talks and masterclasses on running a freelance business. They are calmer and closer to work than an evening out, and they keep the institutional layouts.

Logo

Webinars have a lockup of their own, not the shared event logo. The nameplate holds the symbol, and Freelance Unlocked sits above the format name. Other learning formats, such as masterclasses, use the same lockup with their own name.

On a light ground.

Reversed, for covers and thumbnails.

Only the format name changes.

Colour

Webinars have a palette of their own. Check text against the approved pairs on Colour.

NavyGrounds, covers, thumbnails
HEX
#1B1F35
RGB
27 31 53
CMYK
50 40 0 80
DarkDeep grounds, overlays
HEX
#12152A
RGB
18 21 42
CMYK
To confirm
GreyAccents, rules, details
HEX
#C7C9D2
RGB
199 201 210
CMYK
5 5 0 20

Assets

A soft glow takes the place of a seasonal pattern, with no event shapes. Keep it behind the title and the speaker.

A soft glow in pale blue and warm white — A soft glow in the webinar blues.

In use

The speaker sits in a circle, framed by a hook. Pieces go on the soft glow, or on navy with white type.

Webinar banner, 16:9, on navy with white type: Pricing your services when everyone has AI, with the speaker in a circle — Banner, 16:9, negative

Webinar LinkedIn post, 1.91:1, on navy with white type: Your rate is a positioning problem — LinkedIn post, 1.91:1, negative

Webinar speaker post, 4:5, on the soft glow: Pricing your services when everyone has AI, with the date, place and speaker — Speaker post, 4:5

Webinar speaker post, 4:5, on navy with white type: Your rate is a positioning problem, with the date, place and speaker — Speaker post, 4:5, negative

A webinar takeaway post, 1:1, on the soft glow: a Key takeaway tag, the headline Raise your rates before you need to, and the speaker in a circle — Takeaway post, 1:1.