Freelance UnlockedBrand manual

Logo

The logo is how most people meet us. Its open padlock hints at freedom and trust, and the lettering beside it feels friendly and approachable while staying professional.

The logo appears in a few versions: by default, use the horizontal logo with the name stacked in two lines. The stacked version and icon are alternatives for formats where the horizontal logo doesn’t fit. The one-line logo is reserved for signing other identities (such as FUN and satellite event logos) and should never be used as a standalone logo. It identifies Freelance Unlocked as the organiser without competing with the event identity.

The horizontal lockup, icon beside the two-line wordmark
Horizontal. The default.
The stacked lockup, icon above the two-line wordmark
Stacked. For formats where the horizontal logo doesn’t fit.
The icon alone, an open padlock
Icon. For small spaces, or where our name is already visible.
The one-line logo, symbol and full name on a single line
One line. Only for signing other logos.
  • Horizontal: Our default for websites, presentations, documents, banners and partner walls.
  • Stacked: Square and vertical formats, including posters, badges, merchandise and end cards.
  • Icon: Avatars, favicons, app icons and stickers, or applications where our name is already visible.

Construction

The symbol combines the structure of an open padlock with the letters F and U. Its three parts form a single, fixed piece of artwork.

ArcBarBody

Logo colours

The logo uses four fixed colours. These values belong to the logo artwork and are not part of the general brand palette. See Colour.

  • Logo Navy
    HEX
    #1E284B
    RGB
    30 40 75
    CMYK
    60 45 0 70
  • Logo Coral
    HEX
    #FF5930
    RGB
    255 89 48
    CMYK
    To confirm
  • Logo Cyan
    HEX
    #1ED0E5
    RGB
    30 208 229
    CMYK
    To confirm
  • Logo Off White
    HEX
    #F4F2ED
    RGB
    244 242 237
    CMYK
    To confirm

Clear space

Keep a minimum clear space around the logo, free from text, graphics and layout edges. The measurement X equals half the height of the icon and applies on every side.

Clear space around the horizontal logo, measured in X, half the height of the icon
Horizontal.
Clear space around the stacked logo, measured in X, half the height of the icon
Stacked.
Clear space around the icon, measured in X, half its height
Icon.

Minimum sizes

Always ensure readability by using the right version for each size, as well as placement. When space is too small for the full logo to read, use the icon, provided it meets its own minimum size. For applications like embroidery, use the stacked logo at a minimum width of 40 mm or the icon at 15 mm.

  • The horizontal logo at its minimum digital size20 px

    Horizontal

    Digital
    20 px high
    Print
    8 mm high
  • The stacked logo at its minimum digital size48 px

    Stacked

    Digital
    48 px high
    Print
    15 mm high
  • The icon logo at its minimum digital size16 px

    Icon

    Digital
    16 px
    Print
    5 mm

Colour versions

The full-colour logo is our main signature in more institutional applications, such as website headers, documents and presentations, usually on light backgrounds. When the institutional brand is supporting the message, prefer a single-colour version instead. This is often the better choice in campaign-led applications, such as FUN, where the event identity should lead and the Freelance Unlocked logo should sit more in the background.

Full colour logo on Off White
Full colour. White, Off White, Light Grey and pale tints.
Reversed logo on navy
Reversed. Navy, Ink and dark photographs.
Mono dark logo on white
Mono dark. Single-colour printing, stamps, embossing and documents.
Mono light logo on blue
Mono light. Dark or coloured surfaces, engraving and merchandise.

Logo on photography

On photography, the goal is not just contrast but control. Choose a treatment that gives the logo a clear place to sit and the right level of prominence in the composition.

  • Natural placement: Place the logo in a calm area of the image where it remains clear and unobtrusive. Use the light or dark version that gives the best contrast.
  • Overlay or gradient: Add a subtle dark overlay or gradient when the image is too uneven for the logo to sit clearly. Use the reversed or mono light version on top.
  • Colour panel: When the photo is too busy, place the logo on a solid panel to separate it from the image. Use the appropriate approved logo version for that panel colour.

Avoid placing the logo over faces, key subjects or highly detailed areas. Keep the treatment subtle, and choose the version that makes the logo clear without making it too prominent.

The mono light logo in the top left of a photo of people applauding, set on the calm red wall
Natural placement. Mono light on a calm area.
The same photo with a dark gradient rising from the bottom edge and the reversed logo on top of it
Overlay or gradient. Reversed on a dark gradient.
The same photo with the full-colour logo on a solid Off White panel in the bottom left corner
Colour panel. Full colour on Off White.

Partner logos

Partner identities remain separate from our logo. Only the main partner may appear in a combined lockup with the Freelance Unlocked logo.

  • Place the partner logo to the right, separated by a thin vertical rule.
  • Leave at least 1 X between the rule and each logo.
  • The partner block must not exceed the height of our logo.
  • An optional descriptor, such as “powered by”, may appear above the partner logo in Slate.
  • Omit the descriptor when the partner logo is smaller than 12 px or 4 mm.
  • In the case of two main partners, set them side by side using the same guidelines.
The Freelance Unlocked logo, a thin vertical rule and the exali logo with the line powered by above it
The main-partner lockup. Exali is an example.
The same lockup with one X of space on each side of the rule and the partner block as tall as our logo
The same lockup with spacing and height marked.

Incorrect usage

Always use the approved artwork without alteration.

  • The approved artwork. Use it as supplied.

  • Don’t stretch or squash it.

  • Don’t rotate it.

  • Don’t change its colours or add outlines.

  • Don’t add shadows or other effects.

  • Don’t move, resize or rearrange its parts.

  • Don’t use a logo version that lacks contrast with its background.

  • Don’t place it on busy or low-contrast backgrounds. Use a different position or a solid colour panel.