Applications
An edition starts on a phone screen months ahead and ends on the walls of the venue. All the way there, it should feel like one occasion.
Campaign formats
Use the approved edition identity so each piece feels like the same occasion. Start from the year’s key layouts, and adapt the composition to the format. Do not shrink one artwork into every size. Keep the event, the message and the next action clear, and keep the logo readable. Website, social and print start from Applications.
- Website pages
- Social posts
- Speaker announcements
Motion
Follow the edition’s motion language. Give people time to read, and keep practical information still when movement would get in the way. Protect the institutional signature as set out on Motion.
Wayfinding
At the venue the brand has a practical job: getting people to the right room on time, and making the space feel like FUN. Words come first. Icons from the library support them and never replace them. See Icons.
Cap height is at least 1 cm per metre of reading distance, and arrows are at least as tall as the caps. Signs sit at eye level, 1.5 to 1.8 m. Overhead signs start at 2.2 m. Room names are large and bold. See Typography.
Venue branding
Banners and walls use the year’s shapes at architectural scale: big, cropped and simple. The shared family is on Shapes. What a year may add is on Visual identity.
Navy is the starting ground for stage and screens. An edition can choose another treatment, tested for readability in the room and on camera. Put the screen in the centre, branded side banners left and right, and a low front banner that never blocks the camera. Partner walls follow Logo: equal weight on a neutral ground.
Stage screens
The opener sets the stage before the programme begins. The full FUN identity fills the room, and the year’s theme is a supporting line.
The lockup is the focal point, used as one unit with its clear space. Give the theme a supporting position. A dark ground with cropped graphics at the edges is a useful starting point; the edition can adapt the composition, ground and movement. This example uses the standard FUN28 Berlin logo. See Logo and Visual identity.
The opener is not a speaker template, a portrait, an agenda or a countdown. Do not rebuild the logo or separate the signature.
