Working with AI
AI can help us make more, as long as it knows who we are. This manual is written for it to read too, and a person still has the last word.
The index
Start with the index. It lists every page, with a summary and a Markdown link. Give that URL to a tool that can fetch pages, and name the guidance to read first. Not every tool finds the index on its own.
If a tool cannot fetch URLs, paste the page’s Markdown into the chat. The address is the page URL with .md in place of the final slash.
| Source | Address |
|---|---|
| Index | /llms.txt |
| A page as Markdown | /voice-and-tone.md |
Describe the work
Say what you are making, who it is for and which part of the brand it belongs to: the institutional brand, FUN or a satellite event. For a conference piece, name the approved edition. Link to the page that owns each decision, rather than asking the tool to infer the brand from one example.
Draft a LinkedIn invitation for Xmas Unlocked. Read the Xmas Unlocked section of Events and the house style first. Use the event details below and flag anything that is missing.
Skills and integrations
A generated brand skill and other integrations are planned. They are not available from this manual yet. Until they are, use the index and the page Markdown. A future integration should point back to this source, not become a separate copy of the guidance.
For repeated pieces, a small tool can produce them inside the system. Lock the brand and open only the content. Set the tool up again for each edition. Satellite events reuse the institutional set. A person still checks every output.
| Locked | Open |
|---|---|
| Logo, type, colours and layout | Photo, name, role and one line |
Incorrect usage
AI helps us make more within the system. It never changes the system.
- Don’t let AI draw, redraw or edit the logos.
- Don’t let AI pick new colours or typefaces.
- Don’t generate fake attendees, speakers or quotes.
- Don’t put attendee data into tools that aren’t approved for it.
- Don’t publish anything without a human check.