Freelance UnlockedBrand manual

Visual identity

Colour and background give each gathering a character of its own. They bring a little of the occasion into the familiar Freelance Unlocked look.

Event colour

The event colour takes the place of coral in the institutional template. Choose a step from the palette scales that works alongside the logo colours. Keep the institutional neutrals and text colours.

Save the chosen colour and supporting shades with the event’s assets. Keep one event colour per piece. Events holds the existing palettes, including the separate webinar palette.

Backgrounds

The background brings the occasion into the layout. Use a pattern or a soft glow in the event colour, on Off White or navy. Fade or crop it behind text and check text contrast on the finished piece.

Keep the institutional typography and template layout.

Pale peach snowflakes on Off White, fading towards the bottom
Snowfall on Off White.
Subtle snowflakes on a navy ground
Snowfall on navy.
Xmas Unlocked post with snowfall behind the logo and headline, a photograph and a red button
Applied to a Xmas Unlocked post.

Incorrect usage

Don’t let the event treatment overpower the shared identity.

  • Don’t mix event colours in one piece.

  • Don’t choose an event colour from outside the institutional palette scales.

  • Don’t let the pattern compete with the headline.

  • Don’t rearrange the institutional template.