Satellite events
Satellite events bring Freelance Unlocked into smaller, more informal settings. They share the identity of everything else we do, with a little more freedom to reflect the occasion.
What are they?
Satellite events keep the community connected between FUN editions and create chances to meet beyond the main conference. They might celebrate a season, bring freelancers together in a particular city or revolve around a shared activity.
Each event should have a clear reason to exist and offer something people want to be part of.
Don’t call them “side events”. That makes them sound secondary.
Part of the family
Satellite events belong to Freelance Unlocked rather than having identities of their own. They use the same typography, visual language and overall approach, and can be a little more playful and expressive.
Each event makes a few things its own, which gives it a recognisable character within the shared system. That personality comes from what an event adds, never from loosening what it shares. Logo and Visual identity show how it works.
Naming events
Every satellite event is named [Name] Unlocked (except for webinars). The shared pattern gives the events a common thread, keeps them tied to the Freelance Unlocked brand and makes them easy to refer to.
Choosing a name
- Keep it short, memorable and easy to pronounce.
- Make it relevant to the occasion, the place or the experience. Avoid vague names and references that need explaining.
- Make sure it reads naturally with “Unlocked” and works beyond a single invitation or campaign.
- Check for existing events, brands and trademarks that could cause confusion before the name is approved.
Name and logo
In writing and conversation, use [Name] Unlocked. The event logo keeps Freelance Unlocked and adds the event name. This is intentional: the name identifies the occasion, while the shared logo builds recognition of the organisation behind it.