Freelance UnlockedBrand manual

Logo

A satellite event borrows our logo and adds its own name. People see the occasion and know who is behind it.

Use the event logo on material for one satellite event, where the institutional logo would sit. It keeps Freelance Unlocked in the lockup and adds the event name. Use the supplied artwork without alteration.

Stacked logos for Wiesn Unlocked, Xmas Unlocked and the sample Spring Unlocked event, with each event name in its own colour

Note: Webinars have their own lockup, shown on Events.

Versions

Choose the arrangement for the available space and the colour treatment for the background. Keep the complete lockup, including the event name, readable at its final size.

Use the full-colour logo on light grounds, with the event name in the event colour. On the event colour, use the all-white version. For use on photos, follow Logo on photography.

Stacked

Use the stacked logo by default. Its compact arrangement suits square and portrait formats, such as event posts and stories.

The stacked Wiesn event logo in full colour, with the event name in blue
On a light ground.
The stacked Wiesn event logo entirely in white on blue
In white on the event colour.

Horizontal

Use the horizontal logo in wide, low spaces where the stacked version would need to be too small. Keep the wordmark and event name readable at the final size.

The horizontal Wiesn event logo, with the blue event name to the right of a thin divider
On a light ground.
The horizontal Wiesn event logo entirely in white on blue, with a thin divider before the event name
In white on the event colour.

Construction

The event name follows the wordmark’s typeface, size and spacing. Keep the main logo’s clear space around the complete lockup.

Construction of the stacked event logo, measured in X
Stacked. Align the event name to the wordmark’s left edge.
Construction of the horizontal event logo, with a hairline divider
Horizontal. Match the event name to the wordmark’s height. The divider is as tall as the icon, with ½ X on either side.

Incorrect usage

Keep the shared logo intact.

  • Don’t give the event name a typeface of its own.

  • Don’t replace Freelance Unlocked with the event name.

  • Don’t set the whole logo in the event colour on light grounds.

  • Don’t attach event motifs to the logo.

  • Don’t enlarge the event name.